Talk to us

Welcome to the Department of Business

Mr. Njeru Samuel Gitonga Publications

Publications in Journals

  1. Njeru S.G. (2019). Impact of Value Proposition on Consumer Purchase Decision in the Petroleum Industry in Nairobi, Kenya. International Journal of Management Studies and Social Science Research.
  2. Mbaka Z., Njeru W., Njeru S.G. (2017). Strategic Determinants of Intrapreneurial Orientation at the Kenya Institute of Management, Kenya. Scholars Journal of Economics, Business and Management, 4(6): 391-398.
  3. Gikunda R.M., Abura G.O., Njeru S.G. (2014). Socio-economic Effects of Mpesa Adoption on the Livelihoods of People in Bureti Sub County, Kenya. International Journal of Academic Research in Business and Social Sciences. December 2014, Vol. 4, No. 12 ISSN: 2222-6990

On-going Research
Research Topic: Institutionalizing Brand Ambassadorship for Sustainable Student Enrolment in Universities in Kenya