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Welcome to the Department of Business

Mr. Njeru Samuel Gitonga Publications

Publications in Journals

  1. Njeru S.G. (2019). Impact of Value Proposition on Consumer Purchase Decision in the Petroleum Industry in Nairobi, Kenya. International Journal of Management Studies and Social Science Research.
  2. Mbaka Z., Njeru W., Njeru S.G. (2017). Strategic Determinants of Intrapreneurial Orientation at the Kenya Institute of Management, Kenya. Scholars Journal of Economics, Business and Management, 4(6): 391-398.
  3. Gikunda R.M., Abura G.O., Njeru S.G. (2014). Socio-economic Effects of Mpesa Adoption on the Livelihoods of People in Bureti Sub County, Kenya. International Journal of Academic Research in Business and Social Sciences. December 2014, Vol. 4, No. 12 ISSN: 2222-6990

Research for AY 2021/2022
Research Topic: Institutionalizing Brand Ambassadorship for Sustainable Student Enrolment in Universities in Kenya
1.    Mr. Njeru Samuel Gitonga
Department of Business Studies, University of Embu, Kenya. (This email address is being protected from spambots. You need JavaScript enabled to view it.)
2.       Dr. Zippy Mukami Njagi